Meet the Team
Juan Catoni - CFE,ICE
Mr. Catoni is the Regional Director for Anago of South Florida. He has over 25 years of experience in the franchised commercial cleaning industry. Juan is a trusted advisor to office cleaning clients big and small, spanning many different industries and many different types of commercial cleaning requests.
Before coming to Anago, he received his Bachelor’s degree in business administration from a university in Caracas, Venezuela. After arriving in the United States, he became Operations Manager for Anago of South Florida. Shortly thereafter he was appointed Director of Operations, and in 2002 became Regional Director, overseeing all aspects of the South Florida region for Anago.
Juan received his Certified Franchise Executive (CFE) certification from the International Franchise Association, and is an ISSA Cleaning Industry Management Standards expert.
Juan and his team are instrumental in assisting Anago Franchisees build successful commercial cleaning businesses. They are also passionate about ensuring that Anago is the number one choice of clients for commercial cleaning services.
Antonio Massa - Regional Operations Administrator
Antonio Massa is Anago of South Florida’s Regional Operations Administrator. Antonio has lived in both Venezuela and Italy before coming to the U.S. He has been with Anago of South Florida since 2014, first in the sales department, and then in his current role.
Antonio assists Anago’s Operations Department with onboarding new commercial cleaning accounts, and he oversees all Unit Franchise inquiries received from those looking to start their own janitorial business. He assists all new Unit Franchisees with setting up their Anago Orientation, and ordering equipment.
Antonio ensures that the sales, operations and accounting departments are covered at all times, so that any requests from Anago of South Florida Franchisees or commercial cleaning clients are handled in a timely manner.
Antonio is fluent in English, Spanish and Italian.
Rosangel Rodríguez- Assistance Regional Director
Rosangel has over 25 years of experience in customer service and the franchised commercial cleaning industry. In her current role, she is the liaison between the Clients, the Operations Department and the Franchise Owners. She ensures the lines of communication are kept open between all parties. She also assists the Regional Director in overseeing the office staff.
Rosangel is originally from St. Croix, U.S. Virgin Islands. She is fluent in English and Spanish.
Orly Madera- Director or Brand Standards
Orly has been with Anago of South Florida since 2016. She served as Assistant Operations Manager, and was then promoted to Director of Brand Standards in 2018. In her current role, she oversees a team of field inspectors who are ensuring the satisfaction of services provided to commercial cleaning customers by Anago Franchisees.
Prior to working at Anago, Orly was an Assistant Store Manager and Registered Pharmacy Technician at a local pharmacy. She is fluent in Spanish and English.
Ariel Maldonado- Regional Sales Manager
Ariel has been with Anago since 2010. In his over 10 years with the company, he has held various positions including Telemarketer, Director of Marketing, Office Manager and Cleaning Consultant. In his current role, which he has held since 2013, he oversees the South Florida team of Anago’s Cleaning Consultants. He is responsible for hiring, training and mentoring the staff.
Ariel is an alumnus of the New England College of Business and Finance, where he studied Business Administration and Marketing. After graduation, he held various positions including Operations Coordinator, Senior Sales Associate and Trainer at several large companies. He has extensive sales, operations, and contract experience.
Born in Bolivia, Ariel is fluent in English and Spanish.
Ariel Maldonado joined Anago in September of 2010. Since starting with at Anago, Mr. Maldonado has served the company as Telemarketer, Director of Marketing, Office Manager, Cleaning Consultant, and currently Regional Sales Manager. In his current role, Ariel has an unrestricted scope of work, tasked with planning and actualizing a strategic sales plan that expands company's customer base, he is responsible for hiring, coaching, evaluating, and directing a team of Cleaning Consultants in South Florida.
Since 2013, Mr. Maldonado has provided guidance and mentorship on the field, as well as remote technical support to ensure proper computer and mobile device operations so that end users can accomplish organizational tasks.
Mr. Maldonado has received company recognition as the 2010 Telemarketer Of The Year, 2012 Employee Of The Year, 2016 and 2018 Sales Person Of The Year, and more recently a recognition for 10 Years of Service at Anago of South Florida.
Prior to starting at Anago, Ariel was a Senior Sales Associate and Trainer at Swift Responce, LLC., from 2008 - 2010. There he aided in the successful launch of the now popular Flex Seal into the national market. He also served as the Operations Coordinator at National Rural Telecommunications Cooperative (NRTC) in Herndon, Virgina from 2006 - 2008. As part of their IPTV Division, Ariel negotiated contracts to successfully remove barriers to rural Telecom companies' introduction of video programing services against other cable and satellite video providers.