Corporate anniversaries are a perfect way to share your company’s story with your prospects, clients and entire staff – and just like a wedding or birthday, it is meant to be celebrated. According to the U.S. Small Business Administration, there are 29.6 million small businesses in the United States and only 20% of those new businesses survive their first year of operation. Additionally around half of businesses no longer exist after 5 years. So if you’re of the few businesses that make it 5,10, 20 years, it’s definitely worth celebrating and sharing your company’s history and vision for the future with the rest of the business community.
For Anago of Orlando, celebrating 15 years in business means more than just a day’s worth of commemorating. Maria Manuela, President and Master Franchise Owner said she and her team feel a great sense of accomplishment. Manuela says, “Being an entrepreneur implies taking risks that sometimes give you great results and sometimes great failures. Knowing how to maximize those small wins and knowing how to overcome those challenges is humbling.” Like Maria, so many business owners are vying to keep their doors open, but when a company hits a milestone such as 15 years, it’s important to share that with others. Manuela says, “Celebrating this anniversary means we get to continue helping people grow as small business owners and help them achieve their goals.” Anniversaries are the best time to brag about your company’s success and plans for the future. So what’s the best way to celebrate and spread the word? Check out these best practices for commemorating your corporate anniversary.
Start with your internal staff because these are the people that help make your business run. If you’re on a budget, show your gratitude with affordable gifts such as coffee mugs, notepads, t-shirts, koozies, etc. Everyone will love using their newly branded swag around the office which also helps boost overall morale and productivity.
Host a company party or event. No one will love a celebratory event more than your staff and clients. Though hosting your own event can be expensive, there are many options to plan a cool party. You can host a formal banquet with award ceremonies, you can plan a low-key happy hour or a red-carpet event at your office – really the sky is the limit to make it special.
Create a legacy piece that symbolizes all you’ve achieved leading up to the anniversary. Dedicating a space in your office for a plaque or designing collateral with a custom anniversary logo can be a nice way to show off your history. Many businesses dedicate something special as a keepsake that will forever signify a milestone. Another idea is to have your staff members write what the anniversary means to them and post it on the wall. What a great way for visitors to see how much your business means to your employees.
Do something that benefits others. Jayco Inc., the American recreation vehicle manufacturer is celebrating their 50th anniversary through 50 acts of kindness in their community, i.e., gifting toys to pediatric patients in hospitals, providing coffee and donuts to local police units, donating school equipment and gas cards for community members. You could give to your local food bank or host a volunteer day with all staff members at your local charity of choice to reciprocate the support you’ve received.
Companies should take advantage of showcasing why they’ve been so successful for so long, especially when longstanding businesses are so hard to come by today. It’s important to show your staff that you value their hard work for helping grow your company and for your clients to see how dedicated you are to running a successful business. Franchising is a great way to tap into business ownership and run a company for a long period of time, especially commercial cleaning as it is recession resistant. If you’re interested in learning more about franchising, please contact Judy Walker at 1-800-213-5857.