POMPANO BEACH, FL – Anago Cleaning Systems, a commercial cleaning franchise, has introduced two engaging new brand taglines that will enhance the commercial cleaning company’s key messages and promote its international growth.
The new taglines for the consumer brand — “Our Business is Cleaning Yours” — and the brand’s tagline for franchise development — “Our Mission: Our Franchisees. Their Success” — represent a renewed commitment on behalf of Anago, both to their Franchisees and consumers, to deliver a clear and clean message.
The commercial cleaning franchise held an internal contest among their Master Franchisees to come up with the new message. The winning tagline, “Our Business is cleaning yours,” was submitted by Ad Hanna, Master Franchisee from Anago in Vancouver, B.C., and the brand’s first ever Canadian location.
“In order to come up with our new consumer brand messaging, we sought input from the individuals who really know what Anago clients want — our Master Franchisees,” said David Polity, chairman of Anago Cleaning Systems. “We wanted our team to get involved with the Anago brand at every level. As we continue to grow our system, we are truly thankful to have enthusiastic Master Franchisees, especially ones like Ad who are brand new to the system, that come in ready to make an impact from the very beginning. By providing the new consumer tagline, Ad has already made a huge contribution to our brand in a very real way and on a long-term scale.”
Despite only joining Anago a few months ago, Hanna has already made a splash as Master Franchisee for the Vancouver area. The entrepreneur, originally from Lebanon, took charge in leading the commercial cleaning brand into new international territory with the first Canadian location. In the next few years, Anago plans to expand into Canadian markets, including Toronto, Winnipeg, Calgary and Edmonton.
“Anago’s consumer tagline ‘Our Business is Cleaning Yours’ evokes the simplicity of our customer service approach, as well as our commitment to delivering quality cleaning services,” said Hanna. “I’m thrilled to be with a company that not only listens, but implements, the ideas and suggestions of their Franchisees.”
In order to extend their re-branding efforts to the entire company, Anago has also introduced a new franchise development tagline that will clearly define their goals for the brand’s international expansion. The Anago team hopes that their new internal message of “Our Mission: Our Franchisees. Their Success.” will propel their franchise development team forward as they continue expanding into new markets.
“Our new franchise development message gives a great snapshot of the support we offer our Franchisees, as well as the upward direction that our brand is heading,” said Povlitz, who credited the Anago corporate team with coordinating the naming process for the new tagline. “At Anago, we’re dedicated to helping Franchisees achieve independent success — that’s always been our mission, and now, it’s our motto.” With more than 2,400 Unit Franchises throughout the U.S. and internationally, the brand hopes that the newly directed message will successfully target potential new Master and Unit Franchisees, as well as engage existing Master Franchisees, with Anago’s promise to help foster success in the entire system.
Since its inception in 1989, Anago has continued to build new relationships within the industry, quickly becoming one of the most recognized names in commercial cleaning. The company is on the fast track for growth, opening more than 400 locations in the past two years. On the heels of its rapid development, Anago plans to expand its Master Franchise territories into additional states around the country including Illinois, Oklahoma, Texas, Arizona, as well as other large markets.